What’s in a Klout Score?

Klout ScoreThe Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.

First off, did you know Barack Obama has a 99?

Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.

KLOUT SCORE CORE CONCEPTS

When Klout first came on the scene I was skeptical as to whether it was actually going to be helpful or effective at measuring status/impact/reach. The longer it’s been on the market I’ve seen how it actually addresses a need felt across all social channels that isn’t clearly addressed by other mediums.

Let’s be honest, everyone is dying to know where they stand, especially in comparison to all their friends and everyone else. There’s something satisfying about knowing where you fit in, how you’re ranked and how much of an impact you’re having. Is it simply explained as a human desire or evolutionary dependency? Social media has definitely set into motion new social norms and even vocabulary built into our everyday life–but has it also reinforced more wide scale dependency on affirmation and recognition?

I think we all know the answer to that question. It relates to recent discussion about selfies and the obsession with getting positive feedback on photo and content posts. There’s even a new song about it. I can see where the argument arises but I for one am a huge proponent of the positive opportunity offered by social media to help empower consumers and businesses alike by bridging the gap between the buyers and decision makers. The same goes for politics. Consider how digital and social media impacted Barack Obama’s presidential campaign.

The millennial generation is digital and social, and there’s no going back. The challenge remains for brands and political governance in how to best interact and engage with the new constituency defined by everything-social.

 

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