This is an EPIC talk recorded for the DIVINE RICH REBELS SCHOOL, speaking with my coach and mentor Malaine Lea on REALNESS behind starting my business, how scary it can be at times, what I do when fear comes up and what I’m LOVING about it all at the same time.
We discuss the difference between faith and fear, self care as a non-negotiable, old limiting beliefs around traditional work, MONEY and so much more. I love this talk so much – it reminds me of how grateful I am to have such a wonderful team of mentors and people to help light my path. I never have to do anything alone ever again, and neither do you.
It’s all happening! Tomorrow I depart on a bus from an undisclosed downtown NYC location at 5am with approx. 30 other peeps I don’t really know to co-create what could be the next big start up, app, world changing product, you name it – the possibilities are endless! Over the next couple days we’ll cruise to Nashville, hacking along the way to develop our dream companies and products all for a chance to win big at the pitch competition on Monday. Oh, and did I mention there’s 6 other buses leaving from different cities across the US (even Mexico City!)?Plus NYC is on a winning streak for two years in a row, so no pressure or anything.
How did I even find out about this? Pretty serendipitously. It all started with a chance meeting at the WIRED Business conference in May. A cool chic I met referred me to her company site, which led me down a rabbit hole of other similarly cool sites focused on entrepreneurship and innovation. I stumbled upon the StartUp Bus and thought, why not apply, not knowing much about it except that it looks like the adventure of a lifetime. Soon after applying, the WIRED #girlboss replied to my bus application saying she’s not only a bus alumni but also happens to be conducting this years NYC trip! Meant to be? Surely.
The more I learned about the bus and story behind it all the more I realized there’s nothing more perfect for me to be doing RIGHT NOW. Lately I’ve felt such a strong influx of creative energy, almost restless at times, pushing me to create and strategize everywhere I can – I’ve got to channel this energy somewhere! And how perfect is this – the bus is divided into entrepreneurial types: hipsters (designers), hustlers (business savvy magic makers) and hackers (developers, programmer gurus)….Guess what I am?
I met my fellow bus-preneurs tonight as well as a few alumni from previous years – super fun and energizing to schmooze before our big getaway! I am super grateful for friends that came to send me off, for a dream job that supports me in following awesome dreams to experience unheard of adventures and for all my collective life experience that has prepared me super well to effing bring it. I can’t help but feel like something big is on the horizon, something truly groundbreaking. In the very least I’m excited to make awesome new friends, see just how much can get accomplished in just three days and what magic is truly possible wth a dedicated team committed to grinding our little hearts out towards a unifying goal. I promise I’ll have some wild stories to share after Monday! #WatchOut
Por favor, stalk me all you want + follow our adventures via the Bus’ live stream!
At least I think I do! But there’s always room for improvement. Already lots of fun things happening on the UWIB NYC front this year, excited to be a part of such an amazing 2015 board making bold moves.
This evening’s content focuses on personal branding, finding your unique voice and navigating career challenges. We’ll welcome a presentation by personal branding expert The Lovely It Girl and then participate in small breakout sessions focused on developing your own personal brand. Come prepared to learn about the keys to living the personal and professional life you love (from the inside out!).
WHAT YOU’LL GET:
Actionable steps toward building your personal brand
Quality networking time with other UWIB NYC members and the new 2015 Board of Directors
Delightful snacks and drinks from our sponsors
DATE & TIME:Wednesday, February 25, 2014 at 6:30 p.m
LOCATION:WeWork Charging Bull, 25 Broadway, New York, NY 10004
Expecting a wonderful crowd. Will post learnings as a follow up. #FUN
Unremarkable means nothing special, not particularly interesting or surprising. Advertising seeks to draw interest in products, people and services that lack magic on their own. That is the age-old question anyway, isn’t it? What does it take to create something that is truly magical on it’s own? The un-marketed, surprise-released Beyonce album (see: #obsession) comes to mind. That record-breaking release required some groundwork early on for sure, perhaps for years prior dating back to the early Destiny’s Child days.
Advertising can make or break a brand or an idea in general. Creative strategy and content marketing, if executed thoughtfully with a clear long range goal in mind, can literally change the world. This promise continually drives my personal interest in the field. Look at what’s going on with the green/sustainability trend–it’s all over fashion, haute cuisine and all the rage in tech hot spots like San Francisco (composts bins all over the place with recycling and pushes to go-organic everywhere you look). What if advertising and amazing content strategy could help change people’s perceptions on such a wide scale that the populace actually takes it upon itself to address critical environmental and social issues that the government and corporations don’t necessarily solve?
Social and creative content are the new guard of tools for marketers seeking to change how the world communicates and the way brands can become humanized. Social is undoubtedly the future, especially with regard to video integration and ever-increasing personalization capabilities. Never before have brands had this much potential influence and personal engagement with their intended audiences. Across social, consumers can relate to brands like never before. There is great power in this humanization, notably the promise for greater consumer independence and empowerment with real-time information. Social represents the crossroads at which brands and consumers can create the future together and in doing so, change the way business is conducted and the way perceptions are formed altogether.
I can’t remember the first time I used a hash tag but I think at that moment I sensed my life would never be the same. Suddenly I felt like I was speaking the language I was always meant to speak. The world finally made sense, talking back to me one abbreviated thought at a time. Immediately, I was in love.
I was super late to the Twitter party because, quite frankly, I wanted to stick with what I felt good at (who ever thought you could be “good at” social media?). When Facebook enabled hashtagging, it was game over. I was off to the races. Armed with a penchant for penning all-too-lengthy mantras, I even started taking them out of posts and using them straight up in my text messages. Friends beware: a new era is upon us.
Somethings are just better communicated in short code. Like Twitter’s 140 characters, hashtags command a certain simplicity and straightforwardness that might otherwise get lost in, I don’t know, a complete sentence or narrative. Try tagging old vintage photos of people’s families or friends as little kids with things like #newswag, #thuglife, #stuntin, #hyphy and don’t even get me started on where that could really lead. At times it can get pretty #treal.
For all you late bloomers out there, don’t fret, there is help for optimizing your hashtagging! To become more seasoned in what will most certainly continue dominating social, get out there and practice. It’s meant to be fun. Get creative and try communicating with people in new ways. That’s what this is all about. Find new things that interest you using images and posts you’ve hashtagged in the past and see what other people are tagging similarly. You might be surprised at what you find and what new connections arise. What is your mantra? What are you known for? Claim your brand. At the end of the day, social is all about building connections between the people and ideas that inspire us. Welcome to the party.
Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.
KLOUT SCORE CORE CONCEPTS
Connecting Networks Can Only Help Your Score
Influence is the Ability to Drive Action
Klout is Constantly Evolving
Influence is Built Over Time
Everyone Has Klout and Expertise
Being Active is Different than Being Influential
When Klout first came on the scene I was skeptical as to whether it was actually going to be helpful or effective at measuring status/impact/reach. The longer it’s been on the market I’ve seen how it actually addresses a need felt across all social channels that isn’t clearly addressed by other mediums.
Let’s be honest, everyone is dying to know where they stand, especially in comparison to all their friends and everyone else. There’s something satisfying about knowing where you fit in, how you’re ranked and how much of an impact you’re having. Is it simply explained as a human desire or evolutionary dependency? Social media has definitely set into motion new social norms and even vocabulary built into our everyday life–but has it also reinforced more wide scale dependency on affirmation and recognition?
I think we all know the answer to that question. It relates to recent discussion about selfies and the obsession with getting positive feedback on photo and content posts. There’s even a new song about it. I can see where the argument arises but I for one am a huge proponent of the positive opportunity offered by social media to help empower consumers and businesses alike by bridging the gap between the buyers and decision makers. The same goes for politics. Consider how digital and social media impacted Barack Obama’s presidential campaign.
The millennial generation is digital and social, and there’s no going back. The challenge remains for brands and political governance in how to best interact and engage with the new constituency defined by everything-social.