How to Make (Marketing) Magic

Unremarkable means nothing special, not particularly interesting or surprising. Advertising seeks to draw interest in products, people and services that lack magic on their own. That is the age-old questionContinue reading “How to Make (Marketing) Magic”

Why All The #Hashtags?

I can’t remember the first time I used a hash tag but I think at that moment I sensed my life would never be the same. Suddenly I felt like I was speaking theContinue reading “Why All The #Hashtags?”