Here We Go: StartUp Bus 2015

BUSpreneurs 6.3.15It’s all happening! Tomorrow I depart on a bus from an undisclosed downtown NYC location at 5am with approx. 30 other peeps I don’t really know to co-create what could be the next big start up, app, world changing product, you name it – the possibilities are endless! Over the next couple days we’ll cruise to Nashville, hacking along the way to develop our dream companies and products all for a chance to win big at the pitch competition on Monday. Oh, and did I mention there’s 6 other buses leaving from different cities across the US (even Mexico City!)?Plus NYC is on a winning streak for two years in a row, so no pressure or anything.

How did I even find out about this? Pretty serendipitously. It all started with a chance meeting at the WIRED Business conference in May. A cool chic I met referred me to her company site, which led me down a rabbit hole of other similarly cool sites focused on entrepreneurship and innovation. I stumbled upon the StartUp Bus and thought, why not apply, not knowing much about it except that it looks like the adventure of a lifetime. Soon after applying, the WIRED #girlboss replied to my bus application saying she’s not only a bus alumni but also happens to be conducting this years NYC trip! Meant to be? Surely.

The more I learned about the bus and story behind it all the more I realized there’s nothing more perfect for me to be doing RIGHT NOW. Lately I’ve felt such a strong influx of creative energy, almost restless at times, pushing me to create and strategize everywhere I can – I’ve got to channel this energy somewhere! And how perfect is this – the bus is divided into entrepreneurial types:  hipsters (designers), hustlers (business savvy magic makers) and hackers (developers, programmer gurus)….Guess what I am?

I met my fellow bus-preneurs tonight as well as a few alumni from previous years – super fun and energizing to schmooze before our big getaway! I am super grateful for friends that came to send me off, for a dream job that supports me in following awesome dreams to experience unheard of adventures and for all my collective life experience that has prepared me super well to effing bring it. I can’t help but feel like something big is on the horizon, something truly groundbreaking. In the very least I’m excited to make awesome new friends, see just how much can get accomplished in just three days and what magic is truly possible wth a dedicated team committed to grinding our little hearts out towards a unifying goal. I promise I’ll have some wild stories to share after Monday! #WatchOut ❤💜

Por favor, stalk me all you want + follow our adventures via the Bus’ live stream😎💯🌷

Savvy Girls Know Their Personal Brand

UWIB BoardAt least I think I do! But there’s always room for improvement. Already lots of fun things happening on the UWIB NYC front this year, excited to be a part of such an amazing 2015 board making bold moves.

This evening’s content focuses on personal branding, finding your unique voice and navigating career challenges. We’ll welcome a presentation by personal branding expert The Lovely It Girl and then participate in small breakout sessions focused on developing your own personal brand. Come prepared to learn about the keys to living the personal and professional life you love (from the inside out!).

WHAT YOU’LL GET:

  • Actionable steps toward building your personal brand
  • Quality networking time with other UWIB NYC members and the new 2015 Board of Directors
  • Delightful snacks and drinks from our sponsors

DATE & TIME: Wednesday, February 25, 2014 at 6:30 p.m

LOCATION: WeWork Charging Bull, 25 Broadway, New York, NY 10004

Expecting a wonderful crowd. Will post learnings as a follow up. #FUN

Morning Gloryville NYC 7.16.14

image_2Set your alarm for 5:30am, or 5am if you’re super committed and mean serious business. Then lay out your most colorful, preferably glitter-clad, fit that you’ll feel comfortable in while busting out your fly-est possible moves. Encourage friends to join in the cause and readily accept moral support along the way, since getting up at the crack of dawn to rave is no easy feat. Group texts are helpful for discouraging your crew from abandoning the early wake-up call ship; be sure to lure friends with outfit pics begging feedback. You’ll be too excited to sleep (ever again).

Ring goes your alarm but chances are you’ve already just woke up, ready to greet the day head on. Today is a big day, after all. Get ready to hop the bus, train, bike, run over (again, only if you mean serious business), or hire a chauffer (oh, you fancy huh). Like they say, it doesn’t matter how you get there, what matters is that you show up. Upon first arriving to your Bushwick destination, you might likely think: “Wow, this is real seedy,” or, “I am definitely lost.” But fear not, follow the looming sounds of the vibrating house beats and you too will soon be disco dancing with the best.

At a cool 6:45am-ish I wasn’t totally sure if I was still dreaming or if I had stumbled into a Burning Man pre-compression party still in full force from the night before. But my intuition knew better. I had arrived and there was no turning back. The UK’s Morning Gloryville hosted its 4th NYC event this morning from 6:30am-10:30am at the most epic acrobatic (also art gallery / music video set / massage parlor / coffee shop / smoothie bar / rooftop yoga studio / magical wonderland) center Brooklyn has ever seen. According to personal preference, each guest is greeted with a high-five or hug before getting shown the inside-scoop on the morning’s various attractions, sights, and sounds.

Don’t worry, if you get tired of dancing to ultimate house music with live drum circle
accompaniment, you can always check out the rope swing with the option-to-land-in-a-trampoline-over-a-ball-pit or climb onto a platform to switch up the scenery and dance with the mile-high club perched up above. Raves these days come with all sorts of negative connotations, which is why Morning Gloryville stands out with its substance-free fun policy completely fueled by coffee (Brooklyn Roasting Company represent), delicious smoothies and unlimited positive vibes. If you find that living the absolute embodiment of #yolo appealing, then this might be the place for you. Spice up your morning gym routine, kick your life up a notch. What are you waiting for?

Follow @GloryvilleNYC on Twitter and Facebook for more updates!

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Northside Fest Innovation 6.13

My Friday the 13th started out in Williamsburg’s McCarren Park where Northside Fest set up its home base for a week-long South By Southwest-style conference on innovation, film and music. Complete with after parties and concerts galore over the entire week, the festival is in its fourth year running much to the delight of musicians, innovators, digital media nerds, start up gurus, marketers and entrepreneurs alike.

Northside Fest SwagThis year it literally felt like the East Coast hipster cousin of Austin’s SXSW had officially landed in Williamsburg. My friends over at Small Girls PR hooked me up with a badge to attend the Innovation portion of the program, where I hung out all day Friday. The panels were creatively situated nearby one another with main attractions at the Wythe Hotel, Brooklyn Brewery, Kinfolk Studios and the trade show at McCarren Park. Lucky for all attendees Mable’s Smokehouse served up a delicious complimentary BBQ lunch midday Friday. The BBQ never tasted so good but in hindsight might have been a precarious choice for conference-goers expected to pay attention and not immediately need a power nap.

The panel “Preparing to Pivot” showcased  inspiring entrepreneurs talking about their experiences with changing directions and sometimes starting over along their start-up quests. Many spoke to the fact that failure and making mistakes are just part of the start up game. If you really believe in something and are willing to put the effort into it, you don’t ever give up. On the flip side, they also spoke to the importance of knowing when its time to give up on a particular direction and change your strategy to stay afloat. Did you know AirBnB used Craigslist at one point as an early customer acquisition strategy?

Zappos’ presentation on “Throwing Out the Organizational Chart” provided an overview of holocracy. To better foster innovation, Zappos suggests that corporations will do well to model the information-sharing and communication styles offered by cities’ infrastructure. I almost understood the idea, but must admit I might never truly get it until I experience  holacracy first-hand. Talk about new age-y organizational style. We’ll see what Zappos rolls out with results-wise this year following a more full implementation of holacracy. Perhaps their case study will prove fruitful for pushing other companies to adopt new communication mechanisms and management (or lack there of) structures. What about hashtags in employee titles (i.e. #title) to symbolize the fluid-nature of each position’s description? Sign me up.

GE

My favorite panel of the day was a fireside chat (without a fire) with TechCrunch’s Anthony Ha and GE’s Executive Director of Global Brand Marketing, Linda Boff–“GE’s Secrets Revealed: Their Top 5 Marketing Innovations.” Did you know GE was the first brand on Vine? I appreciated Linda’s candid honesty about how she likes to be promiscuous with advertising and marketing agencies in search of the best storytellers. She made a nod to agencies focused on doing what they do really well, and not getting lost in the crowd of big agencies trying to do many things just-okay.

GE’s secrets turned out to not be so secret after all, but they did provoke some great insights. Be first, be human as a brand, tell a GREAT story, be helpful, and measure success by engagement. All good tips, especially the encouragement throughout to be uniquely useful and stay true to the brand’s integrity. I’m already excited for next year–expect the tech, entrepreneurship and innovation elements to be bigger than ever and attract tech stars from all over the map!

Sweat For A Cause: 5/2/14

Nite Sweats

Friday, April 2, 2014  //  Doors 9:30p  //  Class 10p  //   RESERVATIONS

A 90 minute Bikram Yoga class taught with candlelight and music!!

Class is a minimum $10 donation, all proceeds benefit the Lower East Side Girls Club.

The Girls Club provides after school programming, educational and cultural activities, a mentoring program and fun trips to economically disadvantaged girls residing throughout NYC. Soon, the Girls Club center will be offering amazingly nutritious meals to support the girls’ brains and bodies at Clare’s Cafe, in remembrance and celebration of Clare Veronica Walsh.

Bikram Class 1

Bikram LES Girls Club

Is Mindfulness The New Black?

Thrive LadiesLast Friday April  25th I was fortunate to attend Ariana Huffington’s Thrive Conference in Midtown NYC with United Women in Business (UWIB). The day hosted a packed program geared towards women seeking new ways to align with something called the “third metric.” This metric is a play on words wherein the first two metrics are what we, particularly in American culture, traditionally use to measure success: money and power. The third metric measures balance, happiness, health and fulfillment and is a mainstay topic throughout HuffPo’s women’s health blog.

I don’t know about you but I’m no stranger to striving for new ways to balance priorities and take better care of myself. New York City of all places has really schooled me in the importance of seemingly simple concepts like sleep, eating right and nurturing healthy relationships. Living here has also taught me what feels like a lifetime’s worth of lessons, the most important being that the amount of money I have does not at all equate to my true level of happiness.

The conference mantra centered on “Thrive” and all the ways various ways guests and participants find they can best tune into their true passions and find value in doing what they love. Finding small ways to give back, connecting with community and with yourself through meditation were discussion focal points. It’s interesting to see how mindfulness and spirituality are cracking into the mainstream at this very moment. Some conference attendees seemed to be absorbing these concepts for the first time although the practices shared derive from philosophies much older than any of us can imagine.

Blame it on amnesia or my all too overly exercised ADD. My memory is short and my attention span really stays in the day and little elsewhere. Funny how mindfulness and meditation seek to remedy exactly these attention deficit related issues, definitely felt by many but particularly stunted within my namesake demographic: #millenials. I think I speak for many when I say I am too comfortable with multi-tasking and being overstimulated to the max. Mindfulness is a nice compliment to my extraordinarily sped up style, and it might just be the key to slowing down and connecting with what it means to truly thrive.

Awolnation

 

 

Thrive: April 24-25 in NYC

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Next week’s Thrive Conference is hosted by inspirational women driving thought leadership across entertainment, fashion, politics, health care and technology who will share experience on how to achieve full lives immeasurable by just money and power alone. This is the crux behind “third metric,” which I hope to understand even more completely by the conference end. I’ll be attending with NYC’s United Women in Business board members, an engaged group of inspirational women very well aligned with the conference’s theme.

Join us on April 24th and 25th in New York City: http://bit.ly/1hmKQjk

You don’t have to just survive. THRIVE.

 

Why Girls Rule The World

LES Girls Club x May 10th Walk-A-Thon

It’s not too late to join our team! Sign up today or donate if you’d like to support but can’t participate in the Walk-A-Thon on May 10th!