Getting WIRED: Keep Falling

WIRED It wasn’t any ordinary Tuesday. Word on the street scoped May 12th to be a scorcher – destined to hit ninety degrees in the afternoon sun. Fortunately I got to spend most of the day in an overly air conditioned conference space with hundreds of tech innovators, journalists, start up groupies, founders and other proud techstars. Yes, the 2015 WIRED Business Conference was all that – and way less nerdy than I expected. Tech is so chic these days, all the cool kids agree.

I was invited to attend on behalf of one of my favorite nonprofits, United Women in Business (UWIB), a start-up foundation in its own right dedicated to fostering education and community among female entrepreneurs and changemakers. The day’s content was truly diverse, covering everything from cannabis capitalism, gender diversity in tech, and street skateboarding as environmental hacking, to crowdfunded social architectural design, Instagram’s backstory, the future of finance, and how to go pro without losing your soul.

Watch/listen to the whole conference here but first, here are my top highlights:

  1. The head of engineering for Pinterest is a total #GirlBoss – Tracy Chou.
  2. DJ Patil (not a DJ name, it’s real) is the US Government’s Chief Data Scientist (we have one!), working on new ways to leverage data for improved healthcare and personalized medicine. One day we could be using bioinformatic data to create custom individualized treatments for conditions and injuries based on genetics.
  3. Mike Krieger, co-founder of Instagram, taught us that #DogMom was trending on Mother’s Day while #OnFleek is also on the rise. He’s all about the power of UGC – citing Instagram’s 300 million users each month who upload 70 million photos a day. He’s passionate about how a photo can start on Instagram and make it’s way to the cover of TIME. Krieger’s biggest hope is that the platform will create more empathy across the world and strengthen human connection, citing the #NepalPhotoProject as a prime example. What’s next? Private messaging will become easier to use, and a new feature will send notifications when your favorite accounts make updates to keep you in the loop.
  4. Did you know Anna Todd wrote One Direction fan fiction on Instagram while working at an Austin make-up counter? Her work has since developed into a NYT Bestselling novel after finalizing her writing on Wattpad, the YouTube of ebooks. She used Wattpad to crowdsource pieces of the plot and even her book’s cover art.
  5. Financial advising startup Wealthfront predicts that all of us will utilize an automated financial service within the next 5 years and cites 20-30 year olds as the most financially empowered generation.
  6. I met the VP of Product at Frankly – which offers What’s App-type tech for any kind of custom, branded app experience you can imagine! Check out what they did for Victoria’s Secret.
  7. Defy Ventures was the stand-out session with a surprise intro by legendary Seth Godin. Catherine and three EITs captivated the entire audience, likely enlisting a whole new cohort of volunteer coaches. Much deserved, MDC Partners presented Defy with their 2015 Humanitarian Award. Plus, I may or may not be in Coss Marte’s documentary (they have my release form).
  8. BIG – (super) cool architectural firm based out of Copenhagen presented on crowdsourced social design and groundbreaking projects they’re leading around the world. Have you heard of a court scraper? It’s a combo of a courtyard and skyscraper – currently underway on the Westside highwayin Manhattan behind Hell’s Kitchen. Get ready. What about building a 10 mile dryline (watch this, seriously), protective wall around downtown Manhattan to protect the city in the event of another hurricane?
  9. Brendan Kennedy of Privateer Holdings spoke to the continuously surprising nature of working in the retail cannabis industry (you can imagine). He says the end of prohibition is inevitable, and that there will be global cannabis brands within the next 5 years with federal prohibition ending in the US within the year. Keep an eye on Tilray, Marley Natural (yes, THAT Marley), and Leafly – all Privateer subsidiaries.
  10. Chad Dickerson, Etsy CEO, spoke to going pro without losing soul and how the company is approaching it’s 10th birthday fresh on the heels of its recent IPO. He plugged the benefits of being a B Corp, and how their team is SO Brooklyn that employees volunteer each week to bike-deliver the company’s compost out to a farm in Red Hook. Did you know Etsy sellers can opt into wholesale deals with Whole Foods and Nordstroms? Plus 86% of Etsy sellers are women – go girls! Think on this: if you come up with an original creative concept but use a 3D printer to create it, can your item still be considered hand-made?
  11. Pro-skater Rodney Mullen’s final words of wisdom sum up entrepreneurship best: “Most of what we do is fall – the best skaters are the best fallers” and “Whatever you do, don’t think about it too much.”

I schmoozed up a storm (without losing my voice, yay!) and plugged Praytell as much as humanly possible. All in all, the day was inspiring and knowledge-filled. It was amazing to rub elbows with the future of tech. It felt like being in the right place at the right time. After all, I was happily representing the future of PR.

WIRED

Savvy Girls Know Their Personal Brand

UWIB BoardAt least I think I do! But there’s always room for improvement. Already lots of fun things happening on the UWIB NYC front this year, excited to be a part of such an amazing 2015 board making bold moves.

This evening’s content focuses on personal branding, finding your unique voice and navigating career challenges. We’ll welcome a presentation by personal branding expert The Lovely It Girl and then participate in small breakout sessions focused on developing your own personal brand. Come prepared to learn about the keys to living the personal and professional life you love (from the inside out!).

WHAT YOU’LL GET:

  • Actionable steps toward building your personal brand
  • Quality networking time with other UWIB NYC members and the new 2015 Board of Directors
  • Delightful snacks and drinks from our sponsors

DATE & TIME: Wednesday, February 25, 2014 at 6:30 p.m

LOCATION: WeWork Charging Bull, 25 Broadway, New York, NY 10004

Expecting a wonderful crowd. Will post learnings as a follow up. #FUN

I Could Have Invented Facebook, But Then High School Happened

My first social media experience happened with my 6th grade introduction to AIM. My screen names were so ahead of the times! There’s no doubt that my super fast typing skills developed over late night group chat sessions with all my middle school friends, typing fast while also using alternating capital and lower case letters for style. Using names like “LiToLePrAkHaN” and “SsHoMeSlIcEsS” was my m.o. and it soon led me to get into web design–although I didn’t know it at the time. What prompted me to get so invested in a personal site at that age? I’m not so sure, but my first site http://www.shupz.cjb.net was really a feat to behold. I took it down around hight school because it just wasn’t the cool thing to do anymore. I either outgrew my interest or became a slave to what I thought was the cooler thing to do. I think the latter is true.

Social ProfileI reached some point in my adolescence where I was embarrassed by my nerdy history of making sites and learning to code. I wish I remembered how to get it back. I’d give anything to reminisce about the hilarious history of middle school, my site’s “shout-outs,” the “trademarks” page and the funky layouts borrowed from the endless Expage forums. I don’t know why I was embarrassed. Website building and coding late at night while snacking and typing lightening speed messages on AIM suddenly didn’t fit in with the party girl persona I tried to cultivate, in fact is really cramped my style altogether.

I wish I felt more encouraged to follow that passion and listen to the inner drive I felt to create things using this tech format I’ve always felt so comfortable with. I jokingly say I could’ve created Facebook had I stuck with it and maybe took steps to learn more advanced skills in the arena. For whatever reason that just wasn’t my path. I am grateful to feel a return full-circle to that time when I didn’t care so much about what others thought and just followed my instinct to create. Putting content out there without a brand or company backing me is a new feeling, but for now I’m just going with it. And for now it feels like the right thing, so I’m listening up.

Are there others who had an early introduction to coding or website design but didn’t pursue it because it doesn’t seem cool enough? Luckily I think that paradigm is shifting to one in which coding and creating and having your own start-up is becoming a highly desirable path, and not just one you can easily teach in college. Learning the tools and skills needed to succeed in the new tech economy is also becoming more accessible, but those who can’t afford multi-thousand dollar degree program or coding intensives are still facing barriers to entry. New technology and the internet of things have helped democratize so much opportunity across all industries, namely education. So far I’m proud of my generation for helping push things forward, but I still wonder if there is more we can do to help bring everyone into the fold. Are coding and web design becoming cool again? Are kids showing an interest earlier on and sticking with it because they feel supported? I want to be a part of the movement towards greater inclusion and opportunity for all. Maybe I am a part of it just by putting myself out there like this.

Thrive: April 24-25 in NYC

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Next week’s Thrive Conference is hosted by inspirational women driving thought leadership across entertainment, fashion, politics, health care and technology who will share experience on how to achieve full lives immeasurable by just money and power alone. This is the crux behind “third metric,” which I hope to understand even more completely by the conference end. I’ll be attending with NYC’s United Women in Business board members, an engaged group of inspirational women very well aligned with the conference’s theme.

Join us on April 24th and 25th in New York City: http://bit.ly/1hmKQjk

You don’t have to just survive. THRIVE.